Internet Marketing Services
Pay-per-click accounts are easy to open and easy to waste, and in a metro this wide the waste usually comes from two places: the shape of the target area and the timing of the spend. Our Houston Google Ads management begins with the yearly curve for your trade, builds campaigns by service, groups districts sensibly, counts every call, and leans the budget up and down with demand. Management starts at $895 a month, the platform charges for clicks on its own bill, and nothing locks you in.
5.0 Rating on GoogleThe year first
| Trade | Strongest months | Weakest months | Peak vs a typical month |
|---|---|---|---|
| Roofing contractor | February, March | November, July | 2.0 times an average month |
| Plumber | February, March | November, October | 1.5 times an average month |
| HVAC | June, March | December, November | 1.3 times an average month |
| Water damage restoration | February, May | October, December | 1.3 times an average month |
| Pool builder | August, July | December, October | 1.4 times an average month |
| Foundation repair | September, July | March, April | 1.3 times an average month |
Seasonal search interest from our November 2026 pull, scaled so 1.0 is a typical month; a curve, not a count.
Reading the curves
Water damage restoration is the neat example. May is the wettest month in the climate record at 9.2 inches, and May is one of its two busiest search months at about 1.25 times average, alongside February. Yet its quietest months, October and December, sit at about 0.67 even though October still gets 4.8 inches of rain. Foundation repair leans late: September and July at about 1.31, and its quiet stretch is March and April at about 0.8. Weather explains some of this and habit explains the rest.
Roofing breaks any simple story. It is the strongest curve we measured, about 2 times average in February and March, and its slowest months are November and July at about 0.66. A campaign that assumed summer sun means roofers are busy would get the year backwards. This is why we pace Google Ads for a roofer or plumber across the metro from the curve and from your own job history, and not from folklore. Plumbing peaks February and March at about 1.49, and HVAC peaks June and March at about 1.25 with a deep trough of about 0.65 in the cool months.
Account design
| Layer | What goes there | Houston detail | Why it is separate |
|---|---|---|---|
| Service campaigns | One campaign per service you want booked, with its own budget and landing page | Repair, replacement and emergency work behave differently and are kept apart | So one hungry service cannot eat the budget of another |
| District groups | Neighboring districts clustered by drive time, not by radius | The Medical Center, Midtown and the Museum District sit close together, while the Energy Corridor and the East End do not | Radius targeting wastes clicks on a city with ribbons and ports |
| Keyword themes | Phrases grouped by how urgent the buyer sounds | A plumber search worded as a hunt for the top name drew ads in our snapshot while "houston plumber" did not | Decision wording and plain wording have different competition |
| Negative keywords | Searches we refuse to pay for, added every week from real search reports | Job seekers, salary questions and do-it-yourself queries show up in the related questions for several trades | Prevents the quiet leak of paying for people who will never call |
| Call and form tracking | Unique numbers and form events tied to each campaign | A long drive means the first call, not the click, is the moment that matters | Lets the monthly report count jobs and not clicks |
Layers are the same for every business. The district groups, phrases and budgets are built from your service area and your own history.
Who else is on the page
| Phrase searched | Map pack shown | Ads above results | AI answer shown | Snippet shown |
|---|---|---|---|---|
| houston plumber | Yes | No | No | No |
| houston real estate agent | Yes | Yes | No | No |
| houston hvac | Yes | Yes | Yes | No |
| houston foundation repair | Yes | Yes | No | No |
| houston roofing | Yes | No | No | No |
| houston pool builder | Yes | No | Yes | No |
One run per phrase from a Houston location in November 2026; page layouts shift without notice.
Competition
Look at the foundation repair line in the table: map pack and ads present, no AI answer. HVAC added an AI answer on top of both, and pool builder had an AI answer and a map pack with no ads at all. Paid search in Houston therefore never works alone. When the page also carries a map of nearby businesses, a short paid headline competes against stars and review counts, which makes the quality of your Google Business Profile part of your ad performance. Our Houston SEO page covers the organic side of the same fight.
It also affects how we write. On a phrase with a map pack and no ads, we can test a modest budget to occupy the single slot; on a phrase where several advertisers already show, we write to stand apart instead of to blend in, and we watch the cost per call carefully before scaling anything.
Event days and corridors
Downtown Houston includes the Theater District and the arenas where the Astros and Rockets play. A restaurant, parking lot, bar or ride business nearby may want ads that switch on for event evenings. We have no sourced event dates, so we build the schedule from your own sales history.
The campus south of the Museum District, formed in 1945, is a workplace as well as a destination. Services aimed at the people who work there may want weekday ad hours, while services aimed at visitors may want a different schedule.
May at 9.2 inches and July and August at 7.2 are the heaviest months in the climate table. For restoration and drainage-related work we prepare extra budget and faster call handling for those months, then confirm against your own calls.
Hurricane Harvey dropped more than 40 inches of rain in many areas over four days. We do not use that fear in ad copy. We do make sure flood-related trades have honest landing pages ready, because searches for them can arrive in bursts.
First 45 days
We check the account if one exists, the listing, the website phone number and form, and set up call and form tracking before spending anything.
Campaigns by service, districts grouped by drive time, and ad text written for each service. You approve before anything runs.
We read the search terms report, add negative keywords, trim phrases that spend without calling and move budget toward what rings the phone.
A report of calls, forms and cost per result against your own jobs, with a recommendation on spend for the next month and whether Bing or Meta Ads (Facebook and Instagram) is worth adding.
Monthly fees
Straight answers
Our fee is $895 a month for one platform, $1,595 for two and $2,295 for three. Ad spend is paid to Google and is separate. There is no setup fee and no contract. Anyone quoting a typical cost per click without knowing your phrases is guessing, and we will not do that.
Only if the settings allow it. We target by district group and review the locations report so that clicks from places you will not drive to are cut. Houston reaches across three counties, so we draw the area from your real service territory and not from a circle.
Yes. Budgets and schedules can follow the curve for your trade, so an HVAC contractor can lean into spring and early summer and a pool builder into late summer. We also pause or trim ads when you cannot serve more jobs.
Pay-per-click ads stop when the budget stops, and they can start working within days. Search engine optimization builds visibility in organic results and the map pack over months. Many owners run both, using ads to cover busy months while the organic work grows.
Yes. We set up call tracking and form tracking so the report shows which campaign produced which inquiry. For businesses whose customers mostly phone, that matters more than click counts, and it lets us cut phrases that cost money but never ring.
Usually a missing piece: broad matching, no negative keywords, one budget for every service or no call tracking. We check those first, start with a capped test and show you the search terms that spent money so you can see where it went.
Not always. The landing page has to load fast on a phone, say the service plainly and put a call button where a thumb can reach it. If your page does that, we use it. If not, we advise a dedicated page, and our Gold plan includes a managed website.
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Get in Touch
Name the jobs you want more of, the slow stretches in your year and the parts of the metro that are too far to serve. You will get back a campaign outline, a twelve-month pacing sketch and a single monthly price. Ring 610-825-4363 or email hello@getphound.com.